Ecommerce in 2026 has officially entered the Upside-Down and if you’re still playing by 2020 rules, your store is already losing.

In this video, I break down what flipped in ecommerce, why cheap dopamine products are dying, and what you actually need to sell if you want to scale profitably this year. I’m also sharing my Top 10 product categories for 2026, all pulled from stable, emotionally driven niches that are printing money right now.