Christmas looks cozy on Instagram. Running multiple ecommerce stores in December? Not so much. Between December 5th and 22nd, my stores pulled in $28,452, while orders were exploding, ad costs were climbing, and customers wanted everything yesterday.

In this video, I break down exactly how I avoided the classic holiday mistakes that kill beginner stores and how I quietly prepared my business for 2026 while most people were still stuck in holiday mode. December is the biggest month of the year for ecommerce. Top brands make 25–30% of their annual revenue during this one month alone. Active Shopify and Sellvia dropshippers often make 2–4x more than any other month.

Yet many stores still end December with $0–$500 because they don’t automate, don’t prepare, and don’t update.